Whitfield Plumbing ran two trucks across the Tri-Cities. Their office answered every call themselves, including the burst-pipe ones at 11pm on a Sunday. LoopLogic replaced that always-on burden with an AI phone receptionist tuned to how they quote and dispatch water-line work. Here's what changed in the eight weeks after it went live.
The flow is the same three steps a Sunday-night homeowner hits — but the middle step no longer depends on someone picking up a phone.
It's 11:14pm on a Sunday. A homeowner stares at a wet ceiling, finds Whitfield Plumbing online, and dials. Before the system, that call rang out until Monday morning — by then they've already booked someone else.
~62% of after-hours calls hit voicemail at most regional plumbers.
The AI picks up in under a second, greets the homeowner by name, and walks them through the emergency. It captures the address, the symptom, and whether water is still flowing — the three questions Whitfield's dispatcher always asks first.
Real qualification, not a phone tree. The same questions, asked the same way, every time.
The job lands on the on-call tech's calendar before sunrise, with the full address, the symptom notes, and a callback number. The tech arrives knowing why they're there — no phone tag, no second intake call, no estimate appointment needed.
92 of the 184 captured calls became a booked job within 72 hours.
“Weekend before the system went live we had three voicemails waiting Monday morning. Eight weeks later the AI is handling the overflow itself, and the techs are showing up to a calendar that already knows why they're there.”
The home page strips the original 8-week roofing pilot down to its headline numbers. Same shape, same source — see what the LoopLogic system actually produced before it became a case study.
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